Air Zoom Pegasus 37 | Behind The Design | Nike
Thirty-seven years and millions of miles later, the legendary Nike Air Zoom Pegasus 37 lives on with new technology and a new look. Subscribe to our channel! http://youtube.com/nike Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.) Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work. Shop Nike https://go.nike.com/Shop-Nike Download Nike App https://go.nike.com/Nike-App Download SNKRS App https://go.nike.com/SNKRS-App Download Nike Training Club App https://go.nike.com/NTC-App Download Nike Run Club App https://go.nike.com/NRC-App Follow Nike on Instagram http://instagram.com/nike Follow Nike on Twitter http://twitter.com/nike Follow Nike on Facebook http://facebook.com/nike
Shot on iPhone XS — Las Cholitas Voladoras — Apple
The Flying Cholitas are an association of female wrestlers based in El Alto, Bolivia. Their skill and creativity are empowering women across Bolivia to explore their cultural pride and artistic expression. Shot on iPhone XS and iPhone XS Max with the aid of: Freefly Movi Cinema Robot: https://apple.co/FreeflyMovi ROV Mobile Motorized Slider FiLMiC Pro: https://apple.co/FILMicPro Beastgrip Lens Adapter and Rig System Moment Lenses Canon EF Prime Lenses Directors: Michael Johnson and Luisa Dörr Cinematographers: Brandon Kuzma and Bob Hoste Producer: Jeremy Schneier Editor: Lynn Bousquet Music: Dana Buoy
Nike - Just Play.
Weeks after producing Nike’s Spring 2018 Style Guide in Atlanta, we were asked to keep the momentum going and roll right into Summer 2018. What is Style Guide you ask? It’s a guiding light for The Swoosh globally, designed to inspire and unify the brand’s many voices ahead of each upcoming season. Style Guide SU/18 was our opportunity to help craft Nike’s story on a grand scale. A collection of media and diverse stories all to be captured in a single, unbelievable shoot. By the numbers: (2) months of project planning, (75) talent cast, (110) flights booked, (20) cases of camera and lighting equipment shipped from LA, (21) days of production, (10) shoot days, (12) production vans, and (3) photography and (2) video units running concurrently. In total, we partnered with (11) categories at Nike to tell (72) stories - delivering 1,100+ assets across stills and motion content. As the North Star to our effort, this season was all about the World Cup and Nike’s season hinged on connecting to this global gathering. The anthem: Just Play. Of course, this was January (in Portland) so we set our sights on warmer climates. Somewhere where Global Football was in the DNA of the culture itself. After an extensive city search globally, we locked eyes with Uruguay. Leveraging our global network of foreign country producers, we spun up a team of location scouts within a matter of days. Following a successful pre-scout, our locations were set, and we’re off to the races. We invested deeply in research, launching a multi-winged, global talent search with scouts on the ground in multiple cities, casting directors, social media scouting, and more. Our cast and crew galvanized as we made arrangements to bring hundreds of people and mountains of equipment from every corner of the globe. When it’s finally time for everything to pass through a lens, who should hold the camera? We partnered with some of the most gifted and thoughtful image makers around: Ben, Jake, and Jerry. The city of Montevideo was perfect in every way except one little catch, there’s no photo studio large enough to host our studio shoot. So, we befriend a local school gymnasium and build (3) of our own sets from scratch. This temporary stage functioned as our in-studio hub, complimenting our on-location shoot masterfully. All of this became possible because of trust between partners to create something larger than the individuals involved. We created a foundation of mutual respect and inspiration with our powerful production partners at Nike. Through this bond we were able to seamlessly navigate a hurricane of input from creative departments around the world. In the end, we couldn’t be happier with the result. CREDITS: Senior Art Director: Jessica Tan Nike Producers: Jess Bond, Tom Blanchard Executive Creative Producer: Davis Priestley Creative Producers: Aimee Lynn Barneburg, Nick Ocean, Melissa Garr Forrette Cinematographer: Brandon Kuzma, Bob Hoste Photographers: Benjamin Lennox, Jake Jones, Jerry Buttles Wardrobe Stylist: Meg Cuna, Neelo Noory Hair Stylist: Monica Ninh, Amy Farid Makeup Stylist: Ailsa Hopper-Court, Zenia Jaeger Recognition: La Casa Films
Nike - Limitless Energy.
Style Guide is a concentrated mega-shoot that gives aesthetic guidance to every wing of Nike’s global brand for the season to come. One could could say that the team that creates it carries The Swoosh on their shoulders, if only for a moment. It’s as much an opportunity to let raw creativity run free as it is a masterclass in production planning and logistics. For our first go around with Style Guide, the Spring ‘18 campaign found us shooting in our own backyard at Nike Studios in Beaverton, and then packing-up camp and finishing in Atlanta, GA. Capturing the enormous spirit of this campaign kept us on our toes, but never caught us slipping into excess as we stayed true to our nimble production ethos while executing world-class creative. CREDITS: Nike Sr. Art Director: Jessica Tan Nike Producer: Jess Bond, Tom Blanchard Executive Creative Producer: Davis Priestley Senior Creative Producer: Caroline Dugoni Creative Producer: Nick Ocean, Melissa Garr Forrette Line Producer: Andrew Grein Cinematographer: Brandon Kuzma, Bob Hoste Photographer: Benjamin Lennox, Marcus Smith, Tyler Mitchell Production Designer: Rick Morganelli, Jack Van Matre Wardrobe Stylist: Meg Cuna, Carlos Nazario Hair Stylist: Teiji Utsumi Makeup Stylist: Chris Colbeck, Ailsa Hopper-Court